Where Does It Come From?

DOCUMENTED FACTS (multiple reliable sources): Founded 2013 by Jo Salter as a UK social enterprise; per-garment traceability code linking to the maker and cotton origin (the brand claims to be the first in the UK to add such a code); supply chains in India (Gujarat artisans; WFTO/IFF/KVIC-accredited producers) and Africa (Uganda cotton, Fairtrade workshop in Malawi via Mayamiko/Proudly Made in Afri

Where Does It Come From? garments are made in India and Africa through named, traceable supply chains rather than in-house factories. In India, work is done by artisans in the Gujarat region (traditional block-printing, spinning, weaving), with producers accredited by the World Fair Trade Organisation (WFTO), the Indian Fairtrade Forum (IFF) and the Khadi Villages Industry Commission (KVIC). Its African supply chain (set up via the charity Proudly Made in Africa) sources organic, rain-fed cotton grown in Uganda and tailors garments in a Fairtrade-certified workshop in Malawi run by the brand Mayamiko. The brand is UK-based (Ipswich) but does not manufacture in the UK.

Where Does It Come From? is an independent, award-winning UK social enterprise founded in 2013 by Jo Salter, and is based in Ipswich, Suffolk (registered address 12 Warrington Road, Ipswich, IP1 3QU). It has no parent company and operates as a mission-driven social enterprise (Social Enterprise UK certified). IMPORTANT DISAMBIGUATION: the founder Jo Salter is a former teacher/parent who started the brand after asking who made her children's clothes; she is NOT the separate, more famous Jo Salter who is Britain's first female RAF fast-jet pilot (a different person with a wheredoesitcomefrom.co.uk page). This is confirmed to be the clothing/textiles brand, not a same-name business in another industry.

Where Does It Come From? is a real, currently-trading legitimate business as of 2026. Its official website (wheredoesitcomefrom.co.uk) is live and selling, the founder Jo Salter remains active (media appearances and podcasts into 2025), and the brand has consistent, independent press coverage since 2013 (Forbes 2019, East Anglian Daily Times, School for Social Entrepreneurs, Women in Sustainability). It is an award-winning social enterprise, not a shell or a dropshipper.

Where Does It Come From? is a slow, small-batch ethical brand, the opposite of fast fashion. Garments are handmade by artisans in limited runs using low-carbon, traditional hand processes (hand spinning, weaving, block printing and dyeing), the founder explicitly positions the brand as a response to overproduction and throwaway fashion, and every item carries a traceability code/QR linking back to the maker and the cotton field. It produces on a small scale focused on natural fibres and longevity, not high-volume seasonal drops.

Certifications: Where Does It Come From? states it prioritises GOTS-certified, rain-fed organic cotton, and its producers are accredited by the World Fair Trade Organisation (WFTO), the Indian Fairtrade Forum (IFF) and the Khadi Villages Industry Commission (KVIC); its Malawi tailoring partner (Mayamiko) is described as a Fairtrade-certified workshop. The company itself is certified by Social Enterprise UK. These are the certifications/accreditations documented in reliable sources. NOTE: most of these are supply-chain/producer-level accreditations and self-reported GOTS-certified fibre claims rather than an independently published brand-level GOTS scope certificate. No evidence was found that Where Does It Come From? holds B Corp, OEKO-TEX, European Flax (Masters of Linen), or a Soil Association brand licence. Those specific certifications: Not publicly documented..