By the numbers
The smart read on Ecoliving
The story
About Ecoliving
Owner · Joanna Mack (founder)
Details
Brand NameEcoliving
Instagramhttps://instagram.com/ecolivinguk
Owner / founderJoanna Mack (founder)
Websitehttps://www.ecoliving.co.uk
Made inUnited Kingdom
Scan coverage
Sources checkedethicalsuperstore.com product pages (ingredient lists published); brand site: https://www.ecoliving.co.uk (no crawlable product pages)
Last checked21 July 2026
How this date was establishedverified
Last scanned2026-08-04
Straight talk
Where Ecoliving isn’t perfect
Confirmed at the source
What we read and checked
Read the evidence and its qualifications alongside each finding.
Ecoliving · listing photograph
At a glance
Recorded features & ownership
Products scanned
7
Catalogue read
28.6%
2 / 7
Verdict
Not assessed
Judged on MATERIALS, not an ingredient list: these are physical goods. 4 of 4 products with a stated material are made entirely from raw natural materials (beech, cotton, loofah). 3 state no material and are shown but not counted.
Certifications & claims
What the sources support
After use
Care, repair & end of life
The full record
Every field we hold on Ecoliving
The field values retain the source’s wording and qualifications. A preview is shown where the full report is not available to your account.
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01Ownership & legal entityowngood
OwnershipPrivate, woman-owned, UK
Owner / founderJoanna Mack (founder)
Register checkedCompanies House, 2026-09-08
Registered legal entityECOLIVING LIMITED
Registration number11201222
RegisterCompanies House
Registration countryUnited Kingdom
JurisdictionEngland and Wales
Entity statusactive
Incorporated2018-02-12
Registered office84 Barnmead Road, Beckenham, BR3 1JD
Registered activity codeSIC 47910
Register recordView source
Brand to entity match confidenceprobable
Corroborationuk domain
02Scan coverage & transparencysharedgood
Verification statusverified
Sources checkedethicalsuperstore.com product pages (ingredient lists published); brand site: (no crawlable product pages)ecoliving.co.uk
Last checked21 July 2026
How this date was establishedverified
Last scanned2026-08-04
Scan noteNot assessed: cleaning ingredients and proprietary mixtures require a validated household-specific vocabulary.
Records read2
Eligible records7
Scan method versionvalidation gate 2026.09
03Possible flagssharedwatch
Why there is no scoreNot assessed: cleaning ingredients and proprietary mixtures require a validated household-specific vocabulary.
04Other recorded detailssharedgood
Brand NameEcoliving
Product typesCleaning Accessories
Products found7
Products with a published ingredient list4
Products with NO published ingredient list3
Brand site readableno-pattern
VerdictNatural raw materials (beech, cotton, loofah)
Verdict evidence (their words + link)ethicalsuperstore.com
Source 1 URLView source
Source 1 quotewith built-in rinse aid to cut through grease and tough stains. With an earthy and fresh scent of lemongrass simply pop the individually wrapped tablet, which is in a 100% dissolvable, plant-cellulose film into the dishwasher for a zero-waste clean. ds, phthalates, triclosan, ch
Source checked on21 July 2026
InstagramView source
Ethical info source (URL)View source
FacebookView source
WebsiteVisit site
Made inUnited Kingdom
Summary of findingsJudged on MATERIALS, not an ingredient list: these are physical goods. 4 of 4 products with a stated material are made entirely from raw natural materials (beech, cotton, loofah). 3 state no material and are shown but not counted.
Shop / affiliate linkShop link (affiliate)
Recorded verdictNOT ASSESSED
Assessment statusnot_assessed
Styles scanned7
Full catalogue scanno
Catalogue-scan qualificationNot assessed: cleaning ingredients and proprietary mixtures require a validated household-specific vocabulary.
Verdict
Recorded verdict: NOT ASSESSED. Company confirmed as ECOLIVING LIMITED at Companies House (11201222).
Questions & answers
Straight answers
Who owns Ecoliving?
Ecoliving was founded by Joanna Mack (founder). Ecoliving is Private, woman-owned, UK.
Is Ecoliving natural?
Ecoliving is natural, and scores 5 out of 5 on the Throne Standard. Ecoliving fails because Ecoliving's own ingredient list contains bleach; chlorine; fragrance, which are derived isolates the Throne Standard does not allow. Every figure for Ecoliving is read from Ecoliving's own data, with the source shown.
Where is Ecoliving made?
Ecoliving is made in United Kingdom.
Is Ecoliving vegan, cruelty free or a B Corp?
Ecoliving does not back up vegan, cruelty free or B Corp claims on its own site, so we do not list them for Ecoliving.
What exactly stops Ecoliving scoring higher?
Ecoliving fails on its own ingredient list, which contains bleach; chlorine; fragrance. Under the Throne Standard any derived isolate or synthetic keeps Ecoliving off the top, so Ecoliving scores 5 out of 5.
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Independent directory evidence
How Ecoliving compares across published ratings
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Last checked 21 July 2026 · verified · Ask us to rescan this listing