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Akoma SkincareView photo · 1 on record

FRUU..

Scanned 2026-07-29
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By the numbers

The smart read on FRUU..

The story

About FRUU..

Owner · Terence Chung

The first findingSpecializes in "upcycling" wonky fruit, reclaiming nutrient-rich seeds and peels from the food industry.
The second findingHand-made in London by a team of biochemists who focus on "water-less" and "plastic-less" solid cosmetics.
The third findingInfuses products with raw fruit oils, ensuring the scent is a byproduct of real botanical waste, not a lab isolate.
Details
Brand NameFRUU..
Websitehttps://fruuurskin.com
OwnerTerence Chung
Instagramhttps://www.instagram.com/fruu_skin
Made inUK
Certifications
OrganicNo
Scan coverage
Verified byHTT natural-product standard + brand ingredients
Clean & Safe: last checked2026-07-29
Scan date2026-08-08
Last checked2026-07-29
How this date was establishedverified
Straight talk

Where FRUU.. isn’t perfect

Confirmed at the source

What we read and checked

Read the evidence and its qualifications alongside each finding.

At a glance

Recorded features & ownership

Products scanned
43
Verdict
Not assessed

FRUU.. scores 3 out of 5 on the Throne Standard. Every one of the 43 FRUU.. products FRUU.. sells was read ingredient-by-ingredient, and FRUU.. averages 71% raw whole-plant across its range.

Certifications & claims

What the sources support

After use

Care, repair & end of life

The full record

Every field we hold on FRUU..

The field values retain the source’s wording and qualifications. A preview is shown where the full report is not available to your account.

01
02
03
04
05
06
Try
01Certificationssharedgood
OrganicNo
VeganYes
02Ownership & legal entityowngood
OwnerTerence Chung
Owner LinkView source
Independent (not conglomerate-owned)Yes
03Sourcing & supply chainsharedgood
FactoryLondon, UK
Ingredient hazard (Yuka style)Low
Hazard sourceView source
04Scan coverage & transparencysharedgood
Verified byHTT natural-product standard + brand ingredients
Clean & Safe: last checked2026-07-29
Scan date2026-08-08
05Possible flagssharedwatch
Why no scoreNot assessed: this catalogue has not completed the strict plant-only INCI validation gate.
06Other recorded detailssharedgood
Brand NameFRUU..
Buy LinkShop link (affiliate)
LocationLondon, UK
The complete field ledgerMembership unlocks every recorded field on this brand.
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Verdict

Recorded verdict: NOT ASSESSED.

Questions & answers

Straight answers

Is FRUU natural and non-toxic?
No, not under the Throne Standard. FRUU is not 100% raw. It contains Tocopherol (Vitamin E); Aroma and Xylitol in flavoured variants, so it does not meet our zero-isolate, 100% vegan, cold-process bar.
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Independent directory evidence

How FRUU.. compares across published ratings

Formula check

Check the bath and body ingredients

Separate raw plant ingredients, plant-derived ingredients and synthetics.

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Raw, derived, or synthetic?

"Plant-derived" isn't the same as raw. Paste a body wash, soap or lotion label and we sort every ingredient into three honest tiers, so you can see what's whole, what's processed-from-plants, and what's purely synthetic.

Last checked 2026-07-29 · verified · Ask us to rescan this listing

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