Labels & claims
Decoder
Decode a green claim, a certification badge, an ingredient list or a label, all in one place.
Paste a marketing line and see the claim type, the fine print it rests on, and whether it holds.
Answers: “How is it even legal to say it is 100% recycled?”
Pick a badge and see exactly what the scheme audits, and what it leaves out.
Answers: “Organic certifies the soil, not the labour. What does this badge actually cover?”
Paste an ingredient or INCI list and see what is flagged, what it is, and why it is worth a look.
Answers: “How many of these ingredients are actually worth avoiding?”
Free tool · no login
Read any skincare label
"Clean" and "natural" have no legal meaning. Paste the INCI list and see what's actually in it, the hidden fragrance allergens, the drying alcohols and sulfates, and the ingredients worth a second look.
My skin:
Paste a full label, or a single term like mass balance, for a plain-English read.
Answers: “I do not understand what mass balance means on this pack.”