On 31 December the bowl is toshikoshi soba, eaten so the year can be crossed. Temples ring the joya no kane through midnight. Hatsumode, the first visit, fills shrines from 1 January. Osechi is the food prepared ahead so the kitchen stops. Setsubun, on 3 February, is the later seasonal gate, with beans rather than noodles.
The collection can hold a named noodle shop. A shrine is not a product shot.